September 2011 Newsletter - Georgetown Study

Data and Research

Georgetown University Study Finds Familiar Characters Help Children Learn

Researchers from the Children’s Digital Media Center at Georgetown University have found that toddlers performed a sequencing task better when an Elmo toy puppet demonstrated it than when an unfamiliar puppet performed the same exact task.

For instance, the study says that when a character such as Elmo is socially meaningful to children, less working memory may be needed to process who that character is, and therefore, more memory can be devoted to mastering the task at hand.

At TeachTown, we have integrated a lovable cast of animated characters to our curricula, because we know that children build emotional bonds with our characters, and will thus be more interested and engaged with the lessons we provide. When a child is interested and engaged, they will learn and retain more.

Click here to read the study